There are many moments in a person's life when one has to adapt to the situation: put on appropriate clothes, adhere to certain norms and rules of behavior. For example, going to the gym or training outdoors. Special sports shoes are needed here. This is where the huge, boundless world of the sneaker industry opens up, in which every man will find something to his liking.
This industry is huge, and the Russian market in this segment offers an impressive number of options available to everyone: cheap and expensive, for different areas of purpose, from different collections, high or low fit, leather or synthetics.
Of course, there are many such manufacturers. Everyone knows these most famous multinational companies: Adidas, Nike, Reebok, Puma, Asics, New Balance and a number of others. Their collections are delivered to most of the brand stores around the world.
You should understand the assortment of these companies in order to better navigate this industry.
Adidas is a German industrial company operating since July 1925. Its creator, Adolf Dassler, gave the name to the concern by the first three letters of his first and last name. Now the Adidas company is the leader in the sports goods and services market.
It has its own, somewhat ramified structure of the concern. Adidas production lines are divided into three basic groups.
In this direction, products are produced exclusively for training, equipped with the advanced technologies of this company, using innovations, and the production of "smart things" is also launched: watches, fitness bracelets and others.
In this direction of production, Adidas does not present its latest innovations for training and sports. Things are produced that relate to everyday casual style. The main focus is on fashion trends, not new technologies. This direction has been functioning since 2001, although before that there were different preconditions for its creation.
This direction of production of the Adidas company is characterized by the fact that all the fruits of cooperation of the German concern with the leading, famous designers in the fashion world are collected here. It has been operating since 2002, but in 2007 Adidas Originals and Adidas Sport Style merged, but the logos of the two different directions are still present on sportswear and shoes.
For example, the American singer and actress Selena Marie Gomez became the designer of her own collection of clothes StellaSport several years ago. A special place in this direction is occupied by the Adidas SLVR collection, the main concept of which is convenience, simplicity and practicality - casual style.
Strange as it may seem, but the most demanded directions of production of Adidas among the general population are Adidas Originals. It is there that fashionistas, teenagers find the perfect things for themselves. However, Adidas NEO and Adidas Perfomance are also not slowing down, remaining the same relevant directions of production as a decade ago.
Nike is an American brand founded in 1964 by Bill Bowerman and Phil Knight. Nike has been voted the most valuable brand in the sporting goods and services industry by industry professionals and business analysts. The firm is also the largest sponsor of many multi-sport matches. Several years ago, in Moscow, Nike sponsored a free sports race, the #RUNMSK marathon, which was attended by over a million people.
Just like Adidas, Nike has its own business division as well as its subsidiaries.
Fun fact: According to statistics, 95% of basketball shoes in the United States are made by the Nike Air Jordan subsidiary. The remaining 5% comes from Adidas Top Ten and other manufacturing companies.
The two companies described above, Cole Haan and Hurley International, are not as widespread in Russia as in the United States and Western Europe. The Russian market has a wide range of sports goods Nike, Converse, Air Jordan.
Puma is a German industrial concern that specializes in the production of sports equipment, clothing and footwear. It is noteworthy that Adidas' rival was created by Adolf Dassler's brother Rudolf Dassler. However, in life, their competition was not visible, and the two companies existed in peace with each other. Unlike the wide range of activities of Adidas and Nike, Puma does not, for example, organize friendly matches or Moscow races.
An interesting fact: despite the fact that Puma and the industrial concern Adidas never competed, two companies were founded - the manufacturers were precisely due to a quarrel between two brothers, Adolf and Rudolf Dassler. It was this event that served as a turning point in the history of the sports industry.
Of course, Puma is not as widespread in the Russian market as, for example, Nike and Adidas.However, in 2016, Puma took part in one of the most striking collaborations in the sports industry: with the American singer Rihann. The result is very bright, extravagant sporting goods that have earned recognition around the world.
A Japanese corporation that manufactures sports clothing and footwear. It dates back to 1949. The idea of creation was to support Japanese youth in the post-war years, to inspire the nation. It was then that Onitsuka Tiger appeared. Today the brand's fashion direction is being developed under this name.
The brand received its modern name in 1977.
Interesting: ASICS is an abbreviation of a phrase in Latin, which in translation into Russian sounds familiar: "A healthy mind in a healthy body."
Today ASICS is one of the five largest manufacturers of sportswear and footwear. The assortment includes sneakers for various sports trends.
Founded in Massachusetts in 1958, the company is now a subsidiary of Adidas.
Interesting! The history of the company can be traced much earlier, as the founder of the family business, which was originally the brand, and an avid running fan, made the first studded shoe in 1895.
The company began mass production of clothing and footwear for various sports after the merger with Adidas in 1985.
This review reflects both the models that have not lost their popularity, released more than a year ago, and those that are new and due to the technologies used have every chance of success.
New for 2020. The target audience of this shoe is people for whom running is life.
The unique rolling outsole allows you to jog long distances, for a long time. FlyteFoam Propel - this is the name of the new outsole, it will make the transition from heel to toe smoother, which is important when running long distances.
Soft and comfortable cushioning here is provided by a gel insert, visible to the eye, installed in the back of the shoe.
The top of this model is made of knitted fabric.
The color scheme is black and red.
Cost: about 15,000 rubles.
MetaRide video review:
Another new product for 2020. Its highly aggressive look, thanks to its grooved outsole and bold color scheme, already suggests that this shoe isn't just for stadium or “flat asphalt” running. Long distance on rough terrain is the conditions for which the pair is ideal.
A number of applied technologies will allow to create comfort on the leg:
Cost: from 9000 rubles.
At the same time, there is an opportunity to buy a membrane model (GTX), which will allow not only to effectively remove moisture from the inside, but also not to let it through from the outside, the cost of such a pair will be 1000 rubles more expensive than a membraneless model.
Video test of trail GEL-FujiTrabuco 7:
This sneaker appeared in the line from ASICS in 2018, it is available in various colors, which affects the value of the pair.
They were originally intended for running, but they are just as good for regular walking.
The sole is made of a combination of plastic, rubber and EVA, the drop is 1 cm. Pronation is neutral. Upper material - textile.
The average cost is 8120 rubles.
Video review of Gel-Nimbus 20:
The last few NMD R1s are one of the most popular summer sports shoes, they combine classics and new technologies. Adidas has amalgamated several older models and added a modern design to them in accordance with its own innovations.
The knitted upper fits the leg well, “adjusting” to it. The material is called PrimeKnit - the company's own development. Another feature is the Boost outsole, which cushions well when running or walking. This kind of outsole is also found in the Adidas PureBoost models. Thanks to high quality materials, the NMD is very light and hardly felt on the feet.
Low sneakers, worn with short socks. They go well with both sports and casual outfits. The only, but important problem can only be the thoroughness of the care of these shoes. You should wipe your sneakers as often as possible so that dirt and dust don't get caught in it. If you do not follow the rules, then in a couple of months the sneakers will already lose their presentation.
Average price: 12,000 rubles.
Video review of the Adidas NMD R1:
This model belongs to the ORIGINALS line, the construction, design ideas and materials used refer to 2000 years. The model is massive in appearance due to the variable white sole. The shoe is wide for a comfortable fit on the foot.
The materials used to create the Yung-1: rubber and EVA for the outsole, nubuck for the upper. Lacing is used to fix it on the foot.
Cost: from 8990 rubles.
Video - review of the "first yangs" and comparison with the 96-01 model:
This model is undoubtedly the most recognizable in the line of this brand. At the same time, its popularity does not wane among people of different ages. It also attracts representatives of the older generation, who remember those first Adidas, which was a real feat to get. And also stylish young people who very successfully put together a harmonious look in casual style.
Interesting fact! The Originals Forest Grove is the Oregon 1984 marathon shoe.
True, today they are complemented by an EVA midsole, cushioning inserts. And the natural nubuck upper has a fabric insert that guarantees better breathability of the foot.
The model is soft, has a standard last. This is the ideal urban shoe.
The cost is from 6500 rubles.
Video review of sneakers:
If you need to choose exactly "crosses" for running, this will help specialized rating.
This model belongs to unisex sneakers.It is suitable for those who value lightness, good foot support and uncompromising ventilation in a shoe. All these properties are due to the Flyknit upper with Flywire threads.
Interesting fact! The development of the upper material - a lightweight, durable, breathable fabric - has been going on for 4 years.
Nike Zoom Air units are located in the heel and forefoot for lightweight comfort.
Flyknit Trainer cost - 11,990 rubles.
Air Force is one of the most popular and recognizable sneaker models in the world. The first pair appeared back in 1982 and created the strongest excitement in the world. The first sneakers with "Air" technology are still on sale in new, colorful colors.
The lining of the Nike Air Force 1 is super soft to prevent calluses and irritation on your feet. The toe-fold of the sneaker is reinforced with an extra layer of leather. The high sole allows for a firm footing, preventing injury while guaranteeing excellent cushioning.
The model is available in two versions: Mid and Low, as well as the SF AF1, the extra high-top Nike Air Force 1. The mid version provides better foot support with an adhesive strap. The outsole contributes to excellent traction on asphalt.
This sneaker model is an excellent choice for everyday wear and combination with casual style. They are easy to clean when contaminated. They serve for a long time, the average life of an Air Force pair is 5-6 years. They're a long way from running shoes (the weight of the Nike Air Force affects them), but for gym workouts or infrequent basketball games, they are a good choice.
An overview of this and another model of men's sneakers from Nike is in the video:
Average price: 7000 rubles.
From the name it follows that the model was created in 1995 and is still present in many stores. Air Max 95 has managed to establish itself as comfortable and beautiful sneakers. Both in 1995 and now, the design of this pair of athletic shoes seems very futuristic.
The Air Max 95 is made of leather and has a mesh insert. There are also reflective elements that help to notice the pedestrian even in the dark. They sit well on the leg, the instep support helps prevent the occurrence of various problems with the foot. The sole is made using Air technology, which means that there will be small inserts with compressed gas under the foot. This ensures that the depreciation is very high.
However, sneakers cannot be called light, the weight is still felt. It is worth noting that someone may not like the design, it has both attractiveness and overload of various details. Anyway, the Nike Air Max 95 is a great choice, a good pair of sneakers that will definitely grab the attention of those around you on the street. They are best worn in late spring and early fall.
Average price: 11,000 rubles.
How to distinguish an original model from a fake, see the video:
The model belongs to the classic time-tested options.Her debut took place in 1991, then the purpose of the socks was running. However, very quickly, the footwear moved into the category of "everyday", successfully complementing the everyday style. The sole of the retro design adds a zest.
Upper materials - suede and nylon. Available in three colors.
Cost: 5490 rubles.
Sneakers are a novelty of this sports season. Available in four colors. Positioned as the most comfortable footwear for sports. This is provided by a one-piece rear upper, compression material (foam) in the midsole and a cushioned insole.
Toe Tection is responsible for the durability of the forefoot.
Cost: from 8990 rubles.
CrossFit Nano 8 Flexweave Video Testing:
The classic model that appeared back in 1994. The upper is made of nylon and suede, although other options are available. These sneakers stand out for their unusual design. Looking at InstaPump, one cannot say that the design was created in 1994, thoughts about the distant future come to mind.
It should be noted that the lacing is made with air cushions around the perimeter of the entire sneaker. With the help of a special button, air is pumped in, and the sneakers begin to completely hug the foot. There is a special graphite tread and a wear-resistant outsole. Depreciation is not satisfactory - everything is at the highest level.
The only thing that makes you wonder, "What time of year is this pair of sneakers for?" Although InstaPump Fury has a side vent, it gets hot in summer. And for rainy weather, this hole is already superfluous. Ideally, they will walk in temperatures from 5 to 25 degrees Celsius. These sneakers will definitely add an unusual and mysterious look.
Average price: 13,000 rubles.
Detailed video review of sneakers:
Model included in the spring-summer 2020 collection. Designed for long-term walking and running without fatigue, this shoe is cushioned by PUMA CELL's honeycomb technology, developed in 1998. The shoe has good grip and flexibility in the upper. All this, coupled with an updated look, harmoniously fit the sneakers into the street-style image.
Upper material - leather and mesh inserts, sole: EVA - intermediate, rubber - outer layer.
The cost is 11,990 rubles.
Cell Endura video review:
A classic of the brand, it is included in the fall-winter 2016 collection, while still not losing its popularity.
The combination of natural and synthetic leather, elegant thin sole and only one black mono color make this pair of shoes a worthy addition to any wardrobe.
Their purpose is motorsport, which means that they will be very comfortable when driving, smooth pedaling is ensured. This is due to the ergonomically rounded heel counter.
The presence of an EVA intermediate insert is responsible for cushioning.
Cost: 6490 rubles.
A popular alternative to sneakers in everyday life and "Converse" in this regard are recognizable and revered by many. Consider one of the most popular models for many years.
A real classic in a new way. The sneakers were released in 2015, and not to replace the All Star, but as an addition.
The best was taken and supplemented with new technologies. The top is made of durable fabric - canvas. This allows the sneakers to last many times longer. There are also soft linings that allow you to wear sneakers throughout the day without fatigue.
There are two options for the model: high and low fit. High-top sneakers provide more support for the foot and ankle. The insole is made of a special material that follows all the curves of the foot and cushions it well. The sole is completely rubber, which gives the sneaker a longer service life.
Sneakers can be worn with whatever you want, there are no restrictions. The leg does not look huge in them, and the design itself is well recognized. The Converse Chuck Taylor All Star II contains almost no innovative technology, but it looks and fits better than many similar shoes in its category.
Average price: 5500 rubles.
Model review - in the video:
The Russian market offers a wide range of sneakers for every taste and color. However, first of all, you should focus on your needs. If you intend to continue to engage in active physical activity in the gym, feel free to take special sneakers with excellent cushioning and grip. If you want to buy sneakers to combine with a casual casual style, pay attention to other models that are more free in design and structure. Everyone can find sneakers to their liking!