Rating of the best shoe manufacturers in 2020

Brand footwear differs from ordinary footwear not only in appearance, but also in the quality of wear - it is more comfortable, more durable, and provides comfort. Therefore, if you decide to purchase a pair of well-known brand shoes, then there is a guarantee to become the owner of a reliable product from the highest quality materials. But how to decide which company products are better when there are several dozen of them on the market and each has its own characteristics? This article has compiled a ranking of the best shoe manufacturers in 2020.

Shoe selection criteria

Undoubtedly, the primary factor for buying shoes is an urgent need. But also for each person there are their own selection criteria. For some, this is a fashionable style or a budget price, but for someone it is important that it is made of high quality material. Nevertheless, a number of basic general preferences can be distinguished to avoid mistakes when choosing “clothes” for your feet.

Initially, you should decide on the purpose of the purchased shoes. It so happens that the purchased product is used without taking into account the technical characteristics, for example, not every boots or boots are suitable for wet weather, although at the same time they may appear as street or demi-season models. And after that, you can prioritize your preferences - comfort, price, brand, protective functions, etc.

The main characteristic of shoes is keeping warm during the cold season and regulating moisture yield on warm days. Its functionality (the material of the sole, heels and heel support) must fully correspond to its intended use and there must be a safety guarantee. Any pair of boots, boots, shoes, etc. should be amenable to repair, both at home and in more difficult cases - specialized. And, of course, the aesthetic cover of the product is important, since it is often purchased as a set for other wardrobe items.

Until recently, any product was assessed as bad if it was made in China, as average if it was made in Russia and as high quality if it was originally from Europe or America. Today, everything has changed, as many Russian companies are already working at the same level with foreign manufacturers. This is a big plus, given that they pay attention to climatic features (prolonged cold weather, untimely precipitation, temperature changes). Such companies work not only in accordance with their own technological requirements, but also in accordance with GOST standards. Therefore, when choosing, you should not focus on the geography of production.

 What you need to know about shoe manufacturers

When deciding how to choose the right shoes, first of all, you should know that regarding the brand it is distinguished by the following types:

• Low are products for mass and functional use, as well as for professional and sports purposes;
• Medium - these are budget models for everyday and weekend wear and targeted at consumers of the middle social class;
• High are popular models from well-known manufacturers;
• Exclusive - collectible footwear from modern designers focused on the "premium class".

The first and second groups are inexpensive models, the average price of which does not exceed 20,000 rubles, are produced in a large assortment and have practicality. The last two groups are no longer budget shoes, they are made from expensive natural materials and are produced in limited quantities. And exclusive models are already original shoe pairs, often in a single copy, with a unique design and ordered directly from the manufacturer.

Rating of the best shoe manufacturers in 2020

GEOX

GEOX is a world famous brand representing the Italian company of the same name for the production of outerwear and footwear for people of any gender and age. The brand has been on the market for over 25 years, its founder and permanent president is Mario Moretti Polegato. He started in a home workshop, where he brought his idea to life into a shoe with a durable and flexible rubber but breathable sole.

Today this idea has become a patented technology of the company, to which others have been added, in particular Amphibiox - protection from rain and bad weather combined with maximum breathability and natural thermoregulation. As a result, GEOX gained wide popularity and now more than 65% of its turnover is achieved not in the Italian market, but in more than 110 countries of the world. In Russia, GEOX products can be purchased in almost all regions - these are 60 mono-brand and more than 200 multi-brand stores.

Both everyday and business models are produced under the GEOX brand. The range of production also includes ankle boots, summer and winter boots, boots, shoes and sandals both with and without heels, sandals, amphiboxes, moccasins and sneakers.

• affordable prices (from 3000 rubles);
• made using a unique technology, all shoes are breathable and waterproof;
• modern wear-resistant materials of high quality were used;
• a wide range of products from everyday and business to sports and designer products;
• lack of discomfort when wearing;
• warm, equipped with protection against moisture and weather influences.

• does not provide for the peculiarities of processing Russian roads with chemicals (the sole quickly cracks);
• requires special care;
• some sports models have an uncomfortable insole;
• on summer clothes, a special sole with holes becomes dirty quickly and is difficult to clean;
• with prolonged wear in extreme conditions, odor from the feet may occur.

Tofa

Tofa is a shoe factory with a 23-year history, operating in the Tula region in the city of Donskoy. The company operates in accordance with GOSTs on German and Italian equipment recommended by the leading factories in Europe.

The organization produces about 500 thousand pairs of various shoes per year, designed for everyday use in the Russian climate. The factory employs professional fashion designers who have awards from the international exhibitions GDS (Germany) and Lineapelle (Italy).

The factory produces a wide range of footwear from natural, artificial and combined raw materials purchased from European suppliers, including Salamander (Germany), Italian factories IPR s.p.a. and Kenda Farben and the Polish firm MCY SA. For the beautiful half of humanity, the factory offers: boots, boots, shoes, sneakers, sandals, rubber shoes, felt boots, ugg boots, clogs, slippers, sandals and many other models. And for men, in addition to boots and felt boots, "Tofa" produces quilts, slip-ons, timberlands, espadrilles, etc.

According to buyers, Tofa products are inexpensive and reliable products suitable for short and long walks in any weather, even on frosty days. All products are equipped with a comfortable stable heel, and winter and a number of demi-season models are equipped with an anti-slip coating. Among the full range of factory production, there are products for thin ankles that fit the leg softly and with a high rise for full legs.

• affordable prices (the average cost of a pair is 3500 rubles);
• comfortable, durable and soft;
• odorless due to the use of high quality European raw materials;
• all models take into account the anatomical features of the feet;
• a wide range of models: standard classic, sports and casual shoes, as well as products with increased weight.

• Buyers of the Tofa factory call its problem area a significant drawback - the sole, which quickly cracks, peels off, wipes and quickly gets wet.

ZENDEN

ZENDEN has been operating in the shoe market for over 20 years. Its founder is Russian entrepreneur Andrey Pavlov. Initially, the company acted as an importer and wholesaler of footwear from German, Chinese and Eastern European manufacturers. As a result, over several years the company has established distribution of high-quality imported footwear products to almost all regions of the Russian Federation and the CIS countries.

But already in 2002 ZENDEN started its own factory production, and in 2005 it opened a brand store for selling its own products in Veliky Novgorod. In 2010, the organization is carrying out a large-scale revolution in its activities aimed at consolidating the ZENDEN brand: the directions, format and design of brand showrooms are changing and begins to develop in the territory of the country's populous areas - implementation in the largest shopping centers.

Modern "ZENDEN" is the largest international holding (centralized management, more than three thousand employees, its own training center). The company is also a manufacturer of shoe care products under its own brand in Sweden and Russia. Today the ZENDEN brand is represented by more than 200 stores in 102 cities of the Russian Federation.

The assortment of the brand is represented by fashion, sports and classic footwear for women, men and children. Belongs to the category of manufacturers of budget goods from inexpensive materials: from artificial leather, from plastic and nubuck, etc., about which it informs the consumer without deception.

Feedback from buyers of shoes of this brand testifies to its affordability and long service life. Especially, the branded last and the fact that the heels and body of shoes are not damaged even when walking off-road deserves a high assessment. But, there are also negative opinions regarding the goods of the brand "ZENDEN", ​​so it is recommended to check them carefully before buying.

• budget prices (the average cost of a pair is 4000 rubles);
• each model is equipped with a comfortable branded last;
• high wear resistance.

• The most significant disadvantage of any shoe model of this brand, consumers call problems with fittings (weak low-quality zippers, quickly falling out rivets and rhinestones, etc.).

Vitacci

Vitacci is a Russian-Italian brand not only for the production of footwear and accessories, but also a representative of the fashion brand. The company has been operating in the domestic market since 2008, but initially it produced only women's models, which were not particularly in great demand. Therefore, its specialists decided to revise the concept of activity: expand the range and optimize technology.

Today Vitacci is one of the most popular shoe brands, occupying a leading position in the market and recognized as a premium segment. It produces high quality genuine leather goods designed to meet the needs of male and female audiences of all ages and wealth.Vitacci products can be purchased not only through the retail network, but on Ali Express.

The Vitacci lineup includes the constantly updated Casual soft, Classic and Sport collections. The manufacturer also presents to the market footwear for adult children and toddlers with a unique structure of the last, which allows you to wear it for a long time without the effect of fatigue. The children's collection is made of high quality treated natural leather or suede to protect the feet from moisture.

• high quality sewing: neat and strong seams;
• only natural soft leather is used;
• comfortable shoe;
• large assortment of models, bright colors, modern varied design;
• a unique feature: high-toed boots that add beauty to female legs by emphasizing their aesthetics and diminutiveness;
• does not fade.

• high cost (average price for a pair of 8,000 rubles), although it is important to consider that the price corresponds to the quality;
• not suitable for off-road and everyday walks: thin skin is easily damaged and scratched;
• the outsole glides on ice and smooth floors.

Rieker

Rieker is a footwear company with 150 years of history. It originated in 1874 in the German southern city of Tuttlingen in the form of a shoe factory Rieker & Seitz (from the names of the founders Riker and Seitz). Then the production successfully developed and expanded: in 1894 it already employed 500 employees, in 1905 - more than 1000, and in 1964 there were already about 2000 people. By 1985, the brand was gaining worldwide popularity, and the company opened a subsidiary in Switzerland.

Today Rieker employs around 22,000 professionals. Riker Holding is located in Switzerland, but the main production and exhibition show-room are located in Germany. The company also owns 7 factories: (in Romania, Slovakia, Moldova, Tunisia, Morocco and Vietnam), 3 design centers and 15 sales centers. In addition, Rieker shoes and accessories are sold in 7,500 specialized stores in Europe, the USA and Asia.

Modern Rieker is a well-known manufacturer of all types of women's, men's and children's footwear, with huge competition holding the palm in the heavy footwear market in Germany. In fact, it is the world's largest footwear brand. The company has been operating in Russia since 2002 represented by Riker Vostok LLC.

The manufacturer has a personally developed and patented method of shoe weaving, and also produces light soles for its models from polyurethane compounds that provide comfort. Rieker soles are flexible and frost-resistant (up to -50 degrees). Models of the company's winter collection are equipped with natural wool lining.

• affordable prices (the average cost is 5000 rubles per pair);
• suitable for everyday wear;
• equipped with a comfortable wide last, flexible and lightweight sole;
• legs do not sweat and do not get tired, which allows you to use shoes for a long time without experiencing discomfort;
• a large assortment of male and female models;
• has a separate line of children's models "Riker Teens", produced in strict accordance with safety requirements.

• limited design;
• not resistant to moisture;
• not all winter models can withstand Russian frosts, legs can freeze;
• paint is erased on many models (cannot be washed, requires careful care with the help of special products).

Marko

Marko is a Belarusian holding, the largest among the CIS countries. The Belarusian leather and footwear company Marko was founded in 1991 and consists of organizations for the production of:

• footwear (LLC "UK Holding", BKOK "Marko", PUP "San Marco", OJSC "Red October and UPE" Verdimar ");
• bags and leather goods (UPE "VitMa");
• fur and garments (UE "Vitebsk Fur Factory").

In addition, the holding involves the retail network of LLC Marko-Service and a number of social and cultural facilities (restaurant, bar, recreation center and business center).

The footwear organizations of the holding produce more than 5 million pairs of products per year intended for adults and children under the Marko trademarks and the Bravo premium brand. Has many awards confirming the quality of products, is a laureate of the competition "The best goods of the Republic of Belarus on the Russian market."

The company produces footwear for everyday use in any weather; the range also includes office, sports and classic models. The wide model line of the brand allows you to choose products that are suitable for wearing in a particular season, while they are always of high quality, inexpensive (average price of 5000 rubles), reliable, comfortable and durable.

• good appearance on the leg;
• wearing comfort, reliability and durability;
• a huge range of models;
• quality material;
• the presence of models with a high rise (for a full leg).

• ill-conceived design: similar models and color palette;
• difficulty in choosing products for a narrow or miniature leg.

Tervolina

Tervolina is the brand name of the eponymous retail chain of footwear and accessories stores operating on the market since 1992. Then Tervolina worked as a wholesale supplier of Italian products to Russia. Subsequently, the organization decided to engage in independent production, for which in 1998 a shoe factory was opened in Togliatti, in addition, the brand was also produced at factories in Southeast Asia.

Since 2000, Tervolina has been organizing its own network of retail salons, the first of which was opened on Red Square in Moscow and is actively working according to the freiching system. In 2008 the company received the title of "Superbrand of the Year" and is included in the international directory of superbrands.

The geography of the Trevolin retail network is constantly expanding and at the beginning of 2020 it has about 100 branded stores, and since 2014, an online store has also been operating. The assortment of the company is women's boots and shoes with heels, platforms and flat soles, as well as seasonal men's and children's collections.

According to buyers of branded shoes, they are of high quality and comfortable, but in order for them to last a long time, it is important to know how to properly care for them. When buying, it is recommended to carefully inspect the product, especially if it was purchased through the online store.

• high quality and comfort to wear;
• affordable prices (average cost of 5000 rubles);
• large and small sizes, especially for female models;
• stylish design, wide range of colors;
• anatomically correct pads.

• most new products have an unpleasant odor;
• problems with the return of marriage.

CLARKS

CLARKS is a brand of the world famous English shoe company, which began its history in 1825, when a certain Syman Clark decided to organize a production of leather dressing. After that, his brother joined the business and began to produce slippers from these skins. Over time, C&J Clark has automated its production by introducing modern technology into it. As a result, the organization released full-fledged men's, women's and children's collections, with which it entered the international market.

Today CLARKS is a casual shoe manufacturer with factories in Southeast Asia (mainly in China and Vietnam). A wide assortment of the company's model range is presented not only in its branded showrooms, but in multi-brand online and offline stores. CLARKS products are valued for their high quality and comfort, although they have discreet silhouettes.

A feature of the enterprise is the presence of a number of patented technologies:

• Plus (comfort);
• Vibram (non-slip heavy duty materials);
• Active Air Vent (ventilation);
• XL Extrailght (lightness);
• Gore-tex (waterproof);
• Ortholite (breathable antibacterial insoles).

The company's products are represented by a wide range of women, men and children.Her most recognizable model, however, is the Desert Boots, a low-top, two-hole lace-up ankle boot with a soft rubber sole with a straight heel.

• reasonable prices (a pair of shoes can be purchased for 5000 rubles) for high quality;
• strong and durable, with a protective function from bad weather;
• good tailoring;
• comfortable use (ergonomic last, comfortable insole and sole);
• wide range of models.

• rigidity of the top of new models, but wears out quickly;
• medium quality material requiring special care;
• limited design.

ECCO

ECCO represents a trade mark that has been one of the three global footwear manufacturers for over 50 years. It is the only company that carries out a complete production process and control over the sale (from leather dressing to fitting a model by a potential buyer). ECCO was founded in 1863 in Southern Denmark (Bredebro) by entrepreneur Karl Tusby, who bought the abandoned factory and rebuilt it with his brother from scratch. Almost immediately, the production began to produce fashionable at that time models of women's boots, patent leather shoes and clogs. Seven years later, thanks to the designer Einar Truelsen, the ECCO JOKE collection was developed, which includes not only women's models, but also men's and children's shoes.

In 1980, the factory held a presentation of the sole vulcanization technology, which would later be patented and become a trademark. A year later, using the new technology, ECCO launches a new line of SOFT footwear.

Gradually, the company began to expand its geography, so in 1991 a factory was put into operation in Indonesia, and in 1999 - in Slovakia. During this time, the brand has an official exclusive distributor in Russia - the company "EKKO-ROS", which opened in 2008 an online store to expand the volume of sales of branded products. And in 2003, a huge shoe factory was opened in China, equipped with modern equipment.

Today the Scandinavian footwear brand ECCO covers 88 countries of the world, 2,000 large stores and 14,000 points of sale. The company's modern products, as before, are produced using the FLUIDFORM technology (elastic shock-absorbing material located in the sole layers). The line of the brand manufacturer includes men's and women's footwear, as well as products for children over the age of three, in addition, there are products in the sports and golf categories. Moreover, most of the models are made in an urban style with a bias towards an active lifestyle.

• use of natural materials;
• light weight, providing comfort to wear and reducing the load on the leg muscles;
• original design;
• strength and high wear resistance;
• shock-absorbing properties.

• It is difficult to name obvious disadvantages of ECCO products, but according to buyers, a number of models have such drawbacks as overpriced, weak sole, discomfort (women's line), unpleasant smell from new products and low-quality zippers.

Ralf Ringer

The RALF RINGER company appeared on the domestic market in 1996 and is based on the idea of ​​an enterprising graduate of the Moscow Institute of Electronic Technology Andrei Berezhnov. Initially, it is a manufacturer of European quality footwear for men, hence the name in two words that clearly express the concept of the new brand: “Ralf” is a popular male name in Europe, and the German “Ringer” means “fighter”.

In 2010, Ralf Ringer launched the first line of footwear for women on the market, the popularity of models of which is growing every season, and already in 2014 a children's collection was presented. As a result of the development of the brand, its production volumes increased from 30 thousand pairs to 2 million pairs per year.

Today RALF RINGER is a manufacturer of quality footwear for all family members, annually producing two seasonal collections: "spring-summer" and "autumn-winter".The organization is the largest network for the production of men's shoes and owns three factories located in Moscow, Vladimir and Zaraysk and equipped with modern technology made in Germany and Italy. RALF RINGER is the most titled domestic shoe brand, has awards: "BEST RUSSIAN BRANDS", "Superbrand" and many others.

The company's products are reliable and durable boots, boots, shoes, sandals and sandals, in which you can walk even off-road. In terms of cost, the goods of this brand belong to the middle class category (the average price of one pair is 6000 rubles). Customers provide feedback on the durability of branded products and their design appeal, while also warning about the stiffness of the upper. Therefore, when buying RALF RINGER products, you should not expect that over time they will stretch and it is better to take models that fit comfortably on your foot.

• comfortable from imported high quality materials;
• warm or breathable depending on the season;
• products of high strength, thanks to which they are not damaged when walking on off-road;
• does not allow moisture to pass through and protects from rain;
• does not deform under the influence of precipitation and moisture;
• equipped with good quality fittings (zippers and rivets).

• has a hard top and does not bend well, which, if the size is wrong, contributes to fatigue and the formation of calluses. At the same time, this fact can be called a plus when good fixation of the leg is required;
• glides on ice.

Let's sum up

When deciding which brand is better to buy shoes, you should first decide on the criteria for personal choice. Be sure to study the rating of high-quality shoe brands before buying, a description of their model range, advantages and disadvantages. As a result, the buyer will know what to look for when purchasing a particular product. In order to buy the highest quality shoes, it is important to remember that they should not only be beautiful, but also with a long service life and no discomfort when wearing.